SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines.
Search engine optimization(SEO) is the process of improving the quality and quantity of website traffic to a website or web page from search engines. SEO focuses on unpaid traffic (known as natural or organic results) rather than direct traffic or paid traffic.
Unpaid traffic can come from different types of searches, such as image search, video search, academic search, news search, and industry-specific vertical search engines. Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely the brand is to attract business. This index is like a library and when someone searches for something in it, the search engine acts as a librarian.
According to industry analyst Danny Sullivan, the phrase search engine optimization probably began to be used in 1997. SEO is done because a website receives more visitors from a search engine when websites rank higher on the search engine results page (SERP). Website owners recognized the value of high ranking and visibility in search engine results, creating an opportunity for black-and-white hat SEO professionals. SEO stands for search engine optimization, the process by which marketers try to gain more visibility for their website on search engine results pages on Google, Bing, Yahoo, DuckDuckGo and other search engines. However, capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the purposes of this publication.
Website visibility is generally measured by the location (or ranking) of the site on search engine results pages (SERPs). White hat SEO isn't just about following guidelines, but about ensuring that the content that a search engine indexes and subsequently ranks is the same content that the user will see. Because a search engine crawler can store a cached copy of this file, it can sometimes crawl pages that a webmaster doesn't want to crawl. Its difference from SEO is simply described as the difference between paid and unpaid priority ranking in search results.
Adding relevant keywords to the metadata of a web page, including the title tag and the meta description, will tend to improve the relevance of a website's search listings and, therefore, increase traffic. With Google Chrome, you can instantly view the key SEO metrics of any website or search result as you browse the web. Organic search traffic is usually higher quality traffic because users are actively searching for a specific topic, product, or service in which a site could rank. By keeping up to date, companies can better understand how search works and make more informed decisions about how to change and adapt their strategies.