Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs). The difference between SEM and SEO is that SEM marketing mainly uses paid search advertising. In search advertising, you can mainly use keywords to target different queries. However, with display ads, you have a variety of options, you can place ads at the URLs of your choice, select topics that interest you, and target a specific geographical area.
Google Shopping's organic and paid results are a critical opportunity for e-commerce brands looking to increase their sales reach through SEM. SEM was once used as a general term for anything related to online search marketing and encompassed things like SEO. However, some would say that SEM encompasses everything that improves a website's visibility on search engines, including SEO, link building, and more. SEM is a general term that refers to the process of increasing website visibility on search engine result pages through search advertising.
We'll also see why SEM is important in light of how it can help drive revenue and sales through engine optimization of paid search and search. Now that you have an idea of the benefits that SEM can bring to your company, let's quickly indicate the difference between SEM and SEO. You can't always control who sees your organic search results, but with SEM you can create a personalized audience that will be much more likely to see your ads and engage with them than the average user. But SEM means taking advantage of all the marketing tools available on search engines, including the results of paid ads that appear at the top of the SERPs.
If you're not completely sure that a traditional PPC search campaign works for your audience, you have other SEM options you can try that might better fit your goals. With a growing share of the mobile search market, SEM offers a perfect opportunity for sites to take advantage of mobile marketing and, at the same time, gain traffic on multiple platforms. A successful SEM campaign will reduce acquisition costs while increasing the customer's average lifetime value. However, SEM isn't really about which technique is better, but about which one is most applicable to your circumstances and budget at the time.
The objective of the SEM is to promote the visibility of a website through paid search, contextual advertising and organic search rankings.