Digital marketing is an industry worth billions of dollars around the world. It's something that will also become even more important during the COVID-19 pandemic, as face-to-face business becomes more difficult. If you're turning to digital marketing in these uncertain times, you need to have key performance indicators that allow you to measure your success. If all your potential customers come from a single source, an interruption, such as a server crash or a store shutdown, could harm your business.
Create a graph that shows sales by lead source as percentages of total sales. Diversifying your potential customer sources now could help protect your company in the future. Take the number of leads that have been converted to sales and divide it by the total number of leads. Multiplying this number by 100 will give you your lead conversion rate.
To find out the value of customers for life, find out their abandonment rate, that is, how many people cancel their subscription each month as a percentage of total subscribers. You can use this data to find out the average lifespan of a customer using the formula of 1 divided by the monthly churn percentage. If you have a 2% monthly abandonment rate, your average customer will do business with you for 50 months, for example. See this live social media template Social media traffic metrics cover the same thing as SEO traffic (visits, unique visitors, traffic sources, etc.) You may want to track your overall KPIs for all channels, as well as the specific numbers for each channel.
Like social media traffic, you might want to track the overall conversions and the results of each channel. See this live email marketing template For example, you might be tempted to track custom metrics, such as your “likes” on Facebook or followers on Twitter, but if you're not currently running a social media campaign with the goal of getting more likes or followers, why? track it down? Not an effective KPI. The marketing KPI (key performance indicator) is a measurable value that marketers use to evaluate success across all marketing channels. The most popular marketing KPIs include cost per lead (CPL), qualified marketing leads (MQL), cost per acquisition (CPA), and website visits per marketing channel.
Digital marketing KPIs, or key performance indicators, are quantifiable objectives that help you track and measure success. In a changing marketing landscape, such as the current one in the era of digital disruption, it is increasingly important to plan short- and long-term KPIs. Keywords are still very relevant because they help represent a digital context, and search engines are designed to favor groups of relevant content, which is why ranking is so important. This KPI allows you to track how many other sites link to yours and, when combined with search traffic KPIs, you can see how those links affect your ranking and traffic.
Search traffic metrics include total visits, unique visitors, organic traffic, website visitors, traffic sources, page views per session, top pages, and several other KPIs related to traffic coming to your site from Google and other search engines. Since video is becoming an increasingly used format in digital marketing, you should include it in your SEO strategy. Soon after I became an SEO account manager at my first agency, they gave me a new client who had accepted the KPIs with the seller who closed the sale. Organic search engine traffic is one of the most profitable lead channels for digital marketers.
Intervening when necessary to achieve your ideal KPIs is a reassuring way to optimize your marketing strategy to keep up to date and deliver the content and experiences your audience is looking for. They also give you the information you need to make decisions that will help you make decisions when things aren't going so well and help you celebrate all the digital achievements you'll gain from your optimization efforts. The ease of tracking any digital marketing KPI, from website traffic to e-commerce metrics, customer loss, CPA, or organic search, can be a double-edged sword. .